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DATA OVERLOAD?

Targeted Therapy in the Information Age

Since the introduction of targeted therapeutics in the late 1990s, the drug development pipeline has expanded to include thousands of small molecules and biologics. This deep pipeline, combined with the growing complexity of research and an increasing number of indications, produces unprecedented quantities of scientific and clinical data.

Data represent unstructured facts and figures,
information is data presented in a meaningful context

Data-rich, Information-poor

Information is created through the process of organizing, summarizing, and analyzing data from a variety of sources. Once the volume of data exceeds the capacity of processing raw data into useful information, users will experience the agony associated with “data overload” or “filter failure”.

Getting information data off the internet
is like taking a drink from a fire hydrant